Whey-t a minute? VR for cows?

Virtual Reality has taken a while to get mainstream so it seems marketers are turning to a different market - cows.

The Cow population of the world tipped over the 1 Billion mark for the first time in 2019 and clearly VR manufacturers saw the opportunity to milk it!

By providing cows with a view of a summer field, particularly on a cloudy day, farmers hope to increase milk flow. So far results have been positive.

Original designs which included students running at them in the middle of the night when they tried to sleep proved distracting to the cows who were busy counting sheep.

For more information check out the Cow times article.